Homes     - Places to live in a Taylor Home
RSS Become a Fan

Delivered by FeedBurner


Recent Posts

Housing the Stars
Redeeming Our Work
The Root of Alabama's Football Program Began at a Gas Station
Meet Our Interior Designer...we call her The Compulsive Decorator
Top Ten Reasons to Live at Gramercy Lofts

Categories

Community
condominium
Customer
home construction
home design
home efficiency
housing
innovation
movie stars
professional
Staff
townhomes
work ethic

Archives

October 2013
February 2013
January 2013
February 2012
January 2012
October 2011
April 2011
February 2011
January 2011
September 2010
August 2010

powered by

Homeward Bound

innovation

Redeeming Our Work

Here's an essay about work that I've posted on my personal blog. It's about the tension we maintain between our scarcity of time and our desire to create high quality work.
 
 

Top Ten Reasons to Live at Gramercy Lofts

We are drawing near the opening of Gramercy Lofts. Two models featuring the Central Park plan and Gramercy Loft plan will be available to tour in late March 2012. In honor of that moment, we've listed below the top ten reasons to purchase a Loft in our Gramercy Lofts Community. 

Top Ten Reasons to Live at Gramercy Lofts
  • 1 Be the envy of your friends who own lawnmowers and hedge trimmers
  • 2 Saturday workouts or swimming just a short walk from your front door
  • 3 Complimentary Keurig coffee in the Club Room
  • 4 Great location near Pathfinder Parkway, Cherry Berry and Quicktrip
  • 5 Three story townhomes...lose the Stairmaster
  • 6 You can visit New York landmarks without leaving Oklahoma
  • 7 You can see Circle Mountain & Downtown skyline from third floor
  • 8 Choose your sauna: 1 person indoor or 2 person outdoor
  • 9 Putting green behind the Club House...really
  • 10 Three story townhomes...parents less likely to visit

Build a Better House and the World Will Beat a Path...

Build a better mousetrap, and the world will beat a path to your door is a phrase I first learned in a Harding University Marketing class. The phrase apparently originated with Ralph Waldo Emerson although Mr. Emerson's original statement was just a bit different. Here it is:
"If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods."
 
In 1889 the modern mousetrap was created and patented and even though Emerson had died seven years previous, Emerson was quoted as saying: "If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor..."
 
And so the catchy phrase has turned into a metaphor about the power of innovation and how people will buy something as long as it is attractive (form) and useful (function).
 
I recently read in Professional Builder magazine about how the "best companies have mastered the best form and function with an attainable consumer price. Many of these great companies do not represent the lowest price in their class. Apple is a model example of mastering this strategy. The company has flourished in a down economy, not by offering cheaper products, but by offering design and innovation that cannot be found elsewhere.
 
The same solutions apply in our business. In a recent survey by John Burns Real Estate Consulting the question was asked, "What would it take to get you off the fence and buy a home in the near future?"
The three factors most prevalent in responses:
1. Price  2. Location  3. Home Design
 
Most homebuyers today know that rates are at historic lows and pricing has gone about as low as it can go and that generally they know in theory that it is a great time to buy. What is keeping them from buying? The third piece of the puzzle…design.  Can consumers find better design today in locations they want and at prices they can afford? As Meatloaf once sang, "Two Out of Three Ain't Bad".
 
We want to go three out of three and find our path in the wood to our homes broad and hard-beaten. Design matters more today than it ever has…and so the Taylor Homes Group strives to innovate in ways that don't increase costs. We focus on the best form, function and price because we know that, "If you build it they will come", is a great movie line, but it doesn't always work in home design.
Website Builder provided by  Vistaprint