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Housing the Stars
Redeeming Our Work
The Root of Alabama's Football Program Began at a Gas Station
Meet Our Interior Designer...we call her The Compulsive Decorator
Top Ten Reasons to Live at Gramercy Lofts

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Meet Our Interior Designer...we call her The Compulsive Decorator

 
Tracie Compulsive Decorator
 
Hi, my name is Tracie Newcomb. I work for the Taylor Homes Group although I prefer to say that it's not a job but something I love to do.What I love to do is work with clients coordinating colors and décor. You might even say I'm compulsive…in a good way!
 
My goal is to make the process enjoyable and as stress free as possible. I began working at the Taylor Homes Group as a, not so desperate housewife, in search of a part-time job.
 
But before that, I was spending more time at home raising my two daughters, and I was easily transported into the world of home design and décor through the magical living spaces of HGTV, with folks like Lynette Jennings and who can forget Christopher Lowell! With two in diapers, it was my refuge and hobby. I am a magazine and decorating book junkie. No amount of therapy can cure this addiction! Come on, I know I'm not alone…you are just afraid to admit it. I've tested the patience of my husband on many occasions by tearing  things off walls and experimenting with paints and fabrics. Mike has come home and found paneling ripped off walls in places where whimsy and inspiration dictate the direction of work rather than male-oriented logic and budgets…and so…sometimes a girls gotta do what a girls gotta do to speed up the "honey-do-list".
 
 
Decorating is always on my mind…What can I do next? If I were to paint that house, what color would I paint it? What's on sale at Hobby Lobby this week? Apparently my addictions are obvious to others. A friend will call and say, I have a décor dilemma, "Can you meet me at Hobby Lobby?" And I say, "I'll be there in five, the laundry can wait." 
 
I started out working in reception and fumbled my way into the "building side" of the company. Thankfully, a friend of mine put in a word for me, and I was offered the opportunity to work with Taylor Homes Group clients and on THG production homes that are designed and put together in-house. It's something that I love to do and I enjoy helping our clients find their inner HGTV souls. Sometimes I stray a little from the conservative perspective that is familiar to most homebuilders and Brent escorts me back from HGTV land to reasonable cost land, but somehow I've found a happy medium of splashing color and style and personality while reconciling that with budgets and spreadsheets. It's always a challenge when your budget isn't Warren Buffet-like.
 
 
 
When I first meet customers, they often say, "I don't really know anything about colors or decorating." The truth is, you do know what you like and it is just a matter of putting it all together. So what's your style profile? If you don't know, we can figure it out together and before you know it, you will be packing and moving into your new THG home.   
 

Top Ten Reasons to Live at Gramercy Lofts

We are drawing near the opening of Gramercy Lofts. Two models featuring the Central Park plan and Gramercy Loft plan will be available to tour in late March 2012. In honor of that moment, we've listed below the top ten reasons to purchase a Loft in our Gramercy Lofts Community. 

Top Ten Reasons to Live at Gramercy Lofts
  • 1 Be the envy of your friends who own lawnmowers and hedge trimmers
  • 2 Saturday workouts or swimming just a short walk from your front door
  • 3 Complimentary Keurig coffee in the Club Room
  • 4 Great location near Pathfinder Parkway, Cherry Berry and Quicktrip
  • 5 Three story townhomes...lose the Stairmaster
  • 6 You can visit New York landmarks without leaving Oklahoma
  • 7 You can see Circle Mountain & Downtown skyline from third floor
  • 8 Choose your sauna: 1 person indoor or 2 person outdoor
  • 9 Putting green behind the Club House...really
  • 10 Three story townhomes...parents less likely to visit

Lucky Seven

 
We don't believe in advertising…at least not in the big budget Madison Avenue sense. We just do the basics, the ubiquitous Yellow Pages ad, and, you are reading from a web site blog so we must have paid our monthly hosting fee. But beyond those marketing methods, since 1958 we have adhered to the philosophy that our customers will tell our story for us and so we advertise every time we build a home. Friends will recommend to friends and neighbors to neighbors and business folk to business folk. And so the wheel of commerce turns whether or not we pay for fancy advertising on the radio or slick photographed brochures. Who would believe us anyway if we advertised that we've built seven unique homes for one customer since 1973.
 
Most folk would want to confirm that by going straight to the horses mouth or at least a man who once built and sold horse trailers. JackWheeler started out as a welder at Reda Pump, an oil field services manufacturer in Bartlesville, OK. Through his skill in welding, he learned how to fabricate horse trailers and that's how Jack made a living for many years. Jack is a stickler for details, he's demanding, expects a lot from those he hires and wants the best price he can get…all traits you learn around horse traders and trailer buyers. Jack and his wife, Dean Wheeler, live in a Taylor Homes Group home just off Highway 99 in Pawhuska, Oklahoma. It's their seventh Taylor home.  We hear they've referred a few customers to us while living in seven custom built THG homes during the past forty years.
 
 We built Jack and Dean Wheeler's first home west of Pawhuska in 1973 for $24,000. Their second home was in the Timber Hill area west of Pawhuska. Their third near the old drive in theater and fairgrounds in Pawhuska. Their fourth on the crest of a hill east of Pawhuska overlooking the rolling Osage hills. The fifth home…Willow Creek in Bartlesville, OK. Then they purchased twenty acres ten years ago and we built home six north of Dewey, Oklahoma. Yearning to return to their roots,we built them home seven, a classic three bedroom Taylor plan on acreage near highway 99 & Pawhuska in 2007 where they currently reside. Jack and Dean have entrusted their seven homebuilding projects from 1973-2007 to our homebuilding group. Looking back, Jack says he was originally referred to us by a car dealer named Doc Brown. After that, I guess the Wheeler's just came back on their own…self-referred as it were. Jack and Dean are retired and living a quiet pastoral life in home #7 near Pawhuska, Oklahoma. Give a wave sometime if you are traveling on highway 99. Their house is just off the highway next to a metal shop in which Jack still likes to tinker sometimes getting out the Lincoln arc welder and making sure the gooseneck on the trailer is stout…because that's how Jack likes things built. They seem content and settled in their Taylor home which is appropriate…after all…seven is Jack's lucky number.
 
 
 

Build a Better House and the World Will Beat a Path...

Build a better mousetrap, and the world will beat a path to your door is a phrase I first learned in a Harding University Marketing class. The phrase apparently originated with Ralph Waldo Emerson although Mr. Emerson's original statement was just a bit different. Here it is:
"If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods."
 
In 1889 the modern mousetrap was created and patented and even though Emerson had died seven years previous, Emerson was quoted as saying: "If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor..."
 
And so the catchy phrase has turned into a metaphor about the power of innovation and how people will buy something as long as it is attractive (form) and useful (function).
 
I recently read in Professional Builder magazine about how the "best companies have mastered the best form and function with an attainable consumer price. Many of these great companies do not represent the lowest price in their class. Apple is a model example of mastering this strategy. The company has flourished in a down economy, not by offering cheaper products, but by offering design and innovation that cannot be found elsewhere.
 
The same solutions apply in our business. In a recent survey by John Burns Real Estate Consulting the question was asked, "What would it take to get you off the fence and buy a home in the near future?"
The three factors most prevalent in responses:
1. Price  2. Location  3. Home Design
 
Most homebuyers today know that rates are at historic lows and pricing has gone about as low as it can go and that generally they know in theory that it is a great time to buy. What is keeping them from buying? The third piece of the puzzle…design.  Can consumers find better design today in locations they want and at prices they can afford? As Meatloaf once sang, "Two Out of Three Ain't Bad".
 
We want to go three out of three and find our path in the wood to our homes broad and hard-beaten. Design matters more today than it ever has…and so the Taylor Homes Group strives to innovate in ways that don't increase costs. We focus on the best form, function and price because we know that, "If you build it they will come", is a great movie line, but it doesn't always work in home design.
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